group.one, a leading provider of digital solutions for small and medium-sized companies, announced the acquisition of GTmetrix, a globally trusted authority in website performance testing and monitoring.
This strategic acquisition strengthens the group’s SaaS offering, building on the proven partnership between GTmetrix and WP Rocket, group.one’s leading website optimisation product, to deliver an unparalleled formula for website success.
GTmetrix offers comprehensive insights into website performance, identifying factors contributing to slow load times, and providing actionable optimisation recommendations.
With 1.5 million global users and a distinguished clientele, GTmetrix has established itself as a trusted resource for website performance enhancement.
Website speed is pivotal in today's digital offers. Delays of just seconds can lead to increased bounce rates, since users are likely to abandon sites that fail to load promptly. Additionally, search engines consider site speed a key ranking factor, influencing a website's visibility in search results. Optimising website performance not only enhances user satisfaction but also contributes to higher conversion rates and overall business success.
Aligning seamlessly with group.one's commitment to enhancing the WordPress ecosystem. GTmetrix’s capabilities complement existing products such as WP Rocket, Imagify, and RocketCDN, which are designed to optimise website speed and performance for WordPress.
By integrating GTmetrix into its suite of tools, group.one aims to provide a holistic solution for website optimisation, catering to both WordPress and Virtual Private Server (VPS) customers.
“GTmetrix is a significant addition to our SaaS product portfolio,” said Daniel Hagemeier, CEO of group.one. “The integration of GTmetrix’s performance testing with our optimisation tools reinforces our commitment to delivering world-class solutions for winning online. Website performance is foundational to unlocking a website's full potential: more traffic, better engagement, and higher conversions.”
“We’re proud to see GTmetrix join group.one, a company that shares our passion for innovation and customer success,” said Ryan Smyth, President and CEO of Carbon60. “GTmetrix has consistently demonstrated its commitment to enhancing website performance, becoming a vital tool for developers, marketers, and businesses worldwide. With over 1 billion pages analysed, it has established itself as a leader in the performance testing space. This acquisition ensures that GTmetrix will continue to thrive and expand its impact on a global scale, while allowing Carbon60 to focus on cloud computing technology.”
About group.one
Headquartered in Sweden and with offices in 15 countries, group.one serves over 2 million customers, predominantly small- and medium-sized enterprises. The company provides digital solutions such as Software as a Service, Cloud Hosting, and Digital Marketing services. Under group.one ownership, leading brands like one.com, Zoner, WP Rocket, Rank Math, Hostnet.nl, Herold.at, and 20+ others enable entrepreneurs to present, attract, and sell online. The company has significantly grown its revenues (pro forma) to over €350 million in the financial year ending 30th September 2024.
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